NABEMONO Shabu - Shabu 日式小火鍋
NABEMONO是日文『鍋物』的意思，為了讓這個直接英翻日文的名稱能夠讓人第一印象就能記住，我們將鍋中的『物』變成這個品牌的焦點，並且幻想它們真的被煮沸中活蹦亂跳起來。而整體識別設計我們用中性現代的藍色系帶出創辦人Jessica簡單大方的個性，更近一步將識別系統延伸到店面的招牌、服飾上。

NABEMONO is the meaning of the Japanese word hot-pot. In order to make this direct translated name a strong first impression, we turn identical shape of hot pot materials into the focus of the logo. Like A is a triangle tofu and O is the white radish. We even imagine all the letters are boiled like hot pot . The corprorate color with the neutral blue we choose is to bring out the generous personality of the founder Jessica, and further extend the design to the restaurant signage and uniform of the stuff.