KNCKFF: the fight against knock off sneakers
Client KNCKFF
Services
UX & UI Design,
Brand Identity
“ 每一段程序我們都要求最高品質，新模式所帶來的價值都必須以安全出發。透明清晰、透明、以及公平，讓人人都可以輕鬆擁有夢幻球鞋。”
— KNCKFF
KNCKFF, the first ever online shoe marketplace in Taiwan, launched in 2019 with the core values of overcoming some of the biggest sneaker consumer concerns: knock-off shoes, mediocre sneaker conditions, and extreme markup pricing. They also wanted to establish a strong bond and trust with their customers while providing the best shopping experience both online and post-purchase. Understanding their struggles and risks, HUEMON worked with KNCKFF to help apply and reinforce their values into their brand identity.
In response to KNCKFF’s founding purpose, HUEMON designed the letter “C” of the logo as a magnet to signify their goal to attract people who are passionate and avid followers of sneaker trends. Each color used on the website and in the logo were also strategically chosen to represent three aspects of the brand: black symbolizes professionalism, red represents the vitality and passion of the buyers, and blue embodies responsibility and honesty. Although the elements are minor details, the attributes provided impactful enhancements to KNCKFF’s brand image and brand recognition.
