SHANG-KAI EXPAND SERIES GIFT
Client 上鎧鋼鐵 SHANG KAI STEEL
Services
Consumer Electronics
“ 上鎧鋼鐵滿三十週年,我們希望能夠讓長期合作的顧客、現在的夥伴、未來的串連都能夠親手送上用我們的鋼鐵做出來的形象禮品。”
—EVA LIN 特助
EXPAND 系列禮品 - 名片型隨身碟 | Series Gift - Portable Businesscard USB
台灣國內中小企業約140萬家,佔全國企業家數97.7%,能夠得到國家磐石獎的企業,只有約280家,上鎧鋼鐵是其中鋼鐵業的佼佼者,這傑出的品質是透過董事長林宗志30年的堅持累積而來。
本次HUEMON榮幸受委託開發一款能夠使用上鎧鋼鐵材料製作的品牌禮贈品,挑戰如何能將常使用在國際水準建築上的擴張網材質,細膩的表現在隨身攜帶的用品裏,要的是讓全球頂尖的建築師、設計師、營造廠商所信任的機械精湛工藝故事傳達出去。我們最後選擇使用網孔不到1公釐的WING TYPE擴張網客製成名片型的貼身隨身碟,手感設計上,希望透過推開USB時觸碰網格,讓人習慣接觸到菱形擴張網的工藝品質,加上整體禮品包裝搭配上鎧商標線條細節的皮套,就是要驕傲地送出去這堅持科技工藝、持續精進三十年的精神。
There are about 1.4 million small and medium-sized enterprises in Taiwan, accounting for 97.7% of the total in the country. Only about 280 ones can receive the TAIWAN National Best SME Award. It shows Shang-Kai Steel is the leader in the steel industry. This outstanding quality is through the chairman Lin Zong-Zhi’ 30 years of persistence for the world's top architects, designers, and manufacturers.
HUEMON was honored to develop a brand gift made of their steel. It challenges how to use the expanded mesh material that is often used in international standards, and to be able to delicately displayed in the carry-on items. We finally chose to use the WING TYPE expanded mesh with a size of less than 1 mm to make a business card-type personal usb drive. The product is designed to be touched by the grid when pushing the USB, making people accustomed to the diamond-shaped expanded net. The quality of the craft, together with the overall gift packaging is to be proud to send out the spirit of persisting in technology and continuous improvement for 30 years.