2020 SUNMAI CNY TT PACK

 Client  SUNMAI

 Services  
Reusable Packaging Design

“ SUNMAI 希望用賀禮祝福，不僅僅是傳個貼圖而已，祝一整年相處過的彼此，『瓶瓶安安、筷筷樂樂、開開心心、喝好一點』。”

— SUNMAI

SUNMAI CNY TT(Turning Table) Pack is a perfect gift to show HUEMON excels in enhancing an enterprise’s brand awareness as well as brand identity by designing both impressive and interacting packaging. From HUEMON’s perspective, a well-designed product should have the capability to increase a company’s image in consumers’ mind. In 2019, SUNMAI, HUEMON’s long-term business partner, commissioned the team to design a Chines New Year gift box, hereafter CNY gift box. In order to help SUNMAI to gain a stable market share in CVS channel in 2020, HUEMON has designed a creative and special gift box that met customer’s expectations by doing research about consumer’s buying behaviour and tendencies.

As far as HUEMON concerned, a gift box is more than just a box, it should be a thing that make people want to collect, interact and always remember. Thus, this CNY gift box enables people to interact with and reuse. The inspiration of the CNY gift box comes from HUEMON design team’s childhood memories. They had fond memories of playing the game “make-believe” when they were children. Therefore, the team added this element into packaging design and used the materials wisely to design interactive packaging.